The Benefits Of Mug Printing
Marketing and advertising is essential for any business in today’s extremely competitive marketplace – and businesses are always looking for affordable additions to their existing marketing products. Finding unique and personalised ways to spread your brand name and promote your products and/or services is an on-going challenge to business – and cost is always an issue!
One option perhaps underrated – and, in many cases overlooked – is mug printing! Printed mugs are a great marketing tool to reinforce your corporate identity and brand without a massive outlay for production – here are some reasons why your business should be considering adding mug printing to your marketing options:
Brand Reinforcement
As with any form of marketing or advertising, one of the main aims is to boost your corporate identity and reinforce your brand recognition – and printed mugs are great advertising vehicles to achieve that! A printed mug emblazoned with your corporate logo or image, reproduced in your corporate colours, will act as a visual reminder of your business every time the mug is used – by both the person using it and anyone in their company seeing it!
Using a practical, everyday item such as a mug is a great way to constantly expose your business name and corporate identity to people on a regular basis – the repeated sight of your logo on the side of a mug acts as a subtle, almost subliminal, reminder of your business every time it is viewed.
The act of distributing your branded mugs as promotional items, or gifts, to both existing and prospective customers or clients, benefits in two ways – firstly, everybody likes a ‘freebie’ in any walk of life and secondly, in providing them with the mug, they provide you with free advertising every time they use it! Constant and regular display of your business name and identity promotes customer loyalty as well as reinforcing your corporate identity and brand.
Marketing
As well as a continual reminder of your brand identity, your printed mug can help with boosting your business and perhaps generating new custom. Include your corporate contact details on the side of the mug – maybe your phone number and/or website and social media addresses – and it provides an easy reference point for people when they are perhaps looking to source the product or service in which your company provides! Having seen your ‘advert’ constantly on the mug they will remember it is easy to get your contact details without having to rummage through business cards, catalogues or other advertising materials they have stored.
Customisation
Everybody likes to feel special – one of the benefits of mug printing is the opportunity it provides for personalisation or customisation! Your mug can be printed with any image or text you want – maybe a photograph of yourself or a loved one, your favourite football team or musician, or an image or perhaps a quote that is special or meaningful to you – the list is endless, and you can create any design you want to adorn your mug! This allows you to create something unique and truly customised – ideal for a special personal gift!
Versatility
There are many environments in which you can utilise printed mugs to help enhance your corporate image or create new business. You can create mugs with a range of different images or a set of uniform designs to distribute to customers or friends. The mugs can be used in different settings and environments – whether supplied to a client as a promotional gift for them to store and use in the kitchens and break-out rooms of their offices, or to be distributed from a marketing stand at business fairs, conventions and exhibitions, printed mugs are a versatile and effective marketing tool.
Cost Effective
Every business needs to invest in marketing and advertising – and that doesn’t come cheap! Consequently, businesses will look for forms of advertising that are going to provide the best return on investment of their marketing budget! Mug printing is a relatively low investment for production, especially if ordered in bulk, making them an affordable option to actively promote your brand without breaking the bank! The very nature of printed mugs means you are also investing in an advertising tool that is durable and long-lasting – the longevity of displaying your brand for that initial investment makes printed mugs an ideal option for a great return on your money!
Gifts
Printed mugs make ideal personal and practical gifts – a personalised mug says that thought and consideration has gone into creating a gift that is tailored to that particular person or group, and therefore promotes that ideal that the recipient is valued – making it an important, memorable and often cherished present!
Easy Distribution
As mentioned earlier, printed mugs are ideal for distributing at business conventions and corporate events – there is little or no cost in getting these effective marketing items to your customers or clients! Consider also, that you are distributing an everyday useful promotional product to your customers that will be valued and used repeatedly – unlike many more expensive marketing or promotional items that are quickly discarded and forgotten, often having had no impact or influence at all on the customer!
Printing Techniques
Mug printing can take on many different forms – there are various different techniques for production. Mug printing lends itself to digital printing, screen printing, and sublimation, each having their advantages to the finished product, and offering the options to choose a printing technique that best suits your requirements and, importantly, your budget!
Summary
Often an overlooked opportunity for businesses to produce effective and affordable marketing, mug printing should be a serious consideration for a company’s marketing strategy. Printed mugs offer a versatile and valuable option for both businesses and individuals to enhance brand recognition and generate new business – the option of truly customising and personalising the product makes mug printing a powerful and cost effective advertising vehicle.