Large Run Printing and The Benefits

Large run printing, put simply, is the production of a large number of printed materials in a single print run. Ideal for businesses and organisations that need to produce high volumes of marketing materials, such as brochures, flyers, posters and books, large run printing offers a number of advantages. By producing a large number of printed materials in a single run, you can reduce the cost per unit, reduce the set-up time, improve production efficiency as well as ensuring a level of consistency throughout your printed pieces. We’ve broken down the benefits and possible challenges that come with large run printing below:

Advantages

Cost saving

By producing a large number of printed materials in a single run, printers can offer a reduced cost per unit. The setup costs for a large run are spread out over a larger number of printing materials, resulting in a lower cost per unit.

Improved production efficiency

Large run printing can improve production efficiency by reducing the time and effort required to set up each individual print job. Large format printing allows printers to produce high volumes of printed materials quickly with minimal manual intervention.

Consistent quality

Printers can carefully control the printing process to ensure that all of the materials are produced to the desired specification. This therefore allows large run printing to have a consistent quality and colour accuracy across all printed materials.

Challenges

Quality control

It can sometimes be difficult to achieve consistent quality and colour accuracy when printing larger volumes of materials as there are certain variables to consider, such as paper type, ink type, and printing conditions.

Time and complexity

Large run printing can be time-consuming in comparison to smaller print runs. It is also far more complex as careful planning and coordination is required to ensure all the materials are produced to specific specifications.

Cost

Large run printing can be expensive if not considered properly. There is a significant initial investment in printing equipment and supplies, so give careful consideration when printing materials to ensure it is cost-effective for your printed pieces.

Large run printing with Enigma

Large run printing is an effective solution for businesses and organisations that need to produce high volumes of marketing materials. Large run printing is usually reserved for 500+ units. This larger scale of production can offer significant cost-savings and improved production efficiency. However, it does require a significant initial investment in printing equipment and supplies so be mindful when you decide whether large run printing is for you.

Here at Enigma, we are a family run business with over 25 years of print expertise. Whether you require printing products for business management, marketing or personal reasons, our leading UK print shop provides quality products tailored to fit every specific budget. And our custom printing products and services are available for individuals, different organisations, and all kinds and sizes of businesses. With an expert team of graphic designers and printing professionals, we will ensure high-resolution pintable’s with market leading prices delivered at a quick turnaround. Our products are guaranteed to be worthwhile. For any enquiries, please contact us.