What Is Digital Poster Printing?
What was once considered an expensive marketing vehicle, modern print methods have made digital poster printing an affordable and viable option, as well as being a highly effective form of advertising. Digitally printed posters are ideal marketing and advertising vehicles for promoting new products or services, or business events such as conferences, business fairs, exhibitions, or any promotional event for any business!
A well-designed and visually appealing printed poster can attract attention and create an initial impression to potential customers for your business, product, or event. A digitally printed poster prominently and strategically placed in an area of high footfall can garner the attention of the casual passer-by and convey its message to large numbers of people. Here is some information on digital poster printing for you to consider:
Digital Poster Printing
The method of all digital printing in general is basically a digitally based image being printed onto a specific type of appropriate media. It is a professional printing method using inkjet printers or high-volume lasers to transfer the desired small-sized digital images from computers into larger file formats. Digital poster printing reproduces smaller computer-based images on different-sized photo-paper in either semi or high gloss colour.
A plate of the image is produced, to which the ink sticks, before the colours are mapped, and the required images transferred to the printing paper. The process involves drawing the image with tiny dots which act as parameters which dictate the clarity and sharpness of the image – the more dots per inch, the clearer the image!
The image is converted into an appropriate format – JPEG, GIF or other – creating a digital image with both X and Y coordinates for what is known as dot allocation provisions. These established provisions then form part of the printing instruction relayed directly to the printer with the clear guidelines on the relevant specific areas on which to concentrate the dots for the best possible image.
Advantages of Poster Printing
Here are some of the advantages of digital poster printing:
- Cost Effective – Digital poster printing is one of the most affordable forms of advertising – many other forms of marketing, such as television, radio, or newspaper advertisements, carry substantial financial overheads, which can place a real strain on a limited marketing budget! Modern social media advertising platforms have provided an extra option for marketing opportunity, but they aren’t always appropriate or effective for every business. Even the larger-sized digitally printed posters are affordable to produce and are especially cost effective for short-run printing to be ordered at short notice – short-run prints being particularly expensive in other printing methods.
- Adaptable Marketing – Businesses can often find that a marketing campaign launched – at considerable expense and effort – can quickly become outdated or their clients’ requirements have changed, meaning the outlay on advertising materials has not been effective and will incur more expense to replace! Digital poster printing, being both affordable and easy to produce, allows a company to react quickly and effectively to the different, changing market demands. A business can update a new, fresh poster campaign that can be designed, printed, and delivered to your business within days of ordering!
- Bespoke – Printed posters can be customised advertising tools for your business, designed to meet the specific needs and requirements of your marketing campaign and can be produced in many different sizes, formats, and shapes portraying the exact design and content you want. Digital poster printing offers the opportunity for effective, affordable, and unique advertising displays that will create a memorable marketing message.
- Versatile – Digitalposter printing is a valuable tool for marketing and advertising that can also be used to produce other promotional materials such as educational and training posters that display art works and other images, as well as also lending itself to workplace or home decoration and enhancement.
Digital poster printing is cheap to produce, and therefore easy to replace or update when necessary or relevant to your business. Printed posters can be laminated for added protection making them extremely durable and weather-resistant, so can remain in situation for long periods, making them ideal for long-term advertising, acting as regular and constant brand reinforcement for your business, as well as being prominent and impressive hanging marketing displays at specific venues or events.