How To Design the Perfect Letterhead
Whether you write letters by hand or type them on the computer, having a clear letterhead to market your business is a must! It not only implies a more thoughtful and intentional tone, but it is also a great way to impress clients and make your company more memorable. Letterheads are ideal for all your business stationery, from letters to digital documents, emails, newsletters, invoices and compliment slips. Each piece of stationery can benefit from a uniform approach, offering brand consistency and professionalism across your entire literature. So, where to begin with your design? Let’s take a look:
Utilise your branding
Where possible, you should always include your logo, especially if it’s for a business. You should also consider other ways to emphasise your branding within the design; consider using parts of your logo at a larger scale to create a more interesting and cohesive design alongside different pieces of collateral; or incorporate more of your branding colourways within the overall design.
Keep it simple
Whatever you decide to do, make sure you keep it simple. A fresh and clean look will always look more professional than a busy and overwhelming design. The main purpose of business stationery is to convey a message, so don’t let it distract from the content, while ensuring your brand and business is still visible.
Play with the space
Traditional letterheads may just be at the top, but nowadays you can have a play around with the space you have, and consider using the bottom or sides of the paper too to subtly reinforce your branding.
Use embellishments
One way to add a point of difference is to play around with different printing techniques. Consider a spot varnish or some embossing, perhaps even some metallic ink to make a real statement and lasting impression.
Consider typography and imagery
Depending on your letterhead content, you may want to keep it simple with a typographic look, utilising a mix of typefaces to create a point of difference. Or you may want to incorporate some form of imagery within the letterhead. Silhouettes are a good choice as it keeps the overall look fresh and simple whilst adding something distinct.
Pick an accent colour
Colour will always brighten up a black and white letter, so you may want to choose one of your business colourways or opt for a complementary or contrasting colour to use on your business stationery.
Pay attention to paper
The stock you choose to print your letterhead onto is just as important as the design itself. Make sure you’re not printing on thin and flimsy paper as this will give a cheap and unprofessional look. Thicker stock, and even slightly textured, can help make a huge difference to the impression a letter makes on the reader.
Design your perfect letterhead with Enigma Print and Design
A thoughtfully crafted letterhead design can be an effective tool to boost your brand and make a great impression on the people you are communicating with. They are also essential to maintaining your business identity across all written communications. If you’re looking for personalised letterhead printing that makes a professional impression, Enigma is here to help you create a visually appealing letterhead design. With a choice of single- or double-sided printing and a choice of paper stocks, reinforce your brand identity with our eco-friendly personalised letterheads printed on high quality paper.
At Enigma, we provide quality products tailored to fit every specific budget. Our custom printing products and services, including letterheads, are available for individuals, different organisations, and all kinds and sizes of businesses
For more information, contact us on 01322 559 224, email on studio@enigmaprintanddesign.co.uk or fill in our contact form.