PVC Banners Vs Mesh Banners – Which Is Best?
Banner advertising is a popular option for businesses as part of their ongoing marketing and advertising campaigns and strategy. There are some factors to consider when choosing your banner options – it is important to have an eye-catching design and message for your banner to attract the initial attention of any potential customers, but it is an equal practical consideration that your banner is best-suited in the environment and weather conditions that you are placing them! Choosing the best banner material on which to print your message will ensure the best returns for your business – here are some considerations when choosing which banner material to use:
PVC Banners
The choice of banner for your advertising can depend on your intended use and location of the banner. If you are planning just a single use for your banners – perhaps a specific ‘one-off’ event such as an anniversary or birthday celebration, or a specific business exhibition or convention – then a budget PVC banner may be the best option. They are inexpensive to produce and thinner than a standard PVC banner but look professional and can be very effective when placed in the right location. Standard PVC banners are also a good option for more general, and repeated use – they are durable and strong – sturdy enough to withstand the weather elements, so can be used more than once if required – they are wind-permeable to a degree, and fire retardant. They offer versatility as they can be produced in many different sizes and shapes, so can be tailored to the event or environment in which you want to utilise the banners and the print quality is excellent. PVC banners produced from a thicker PVC are robust but still lightweight, and therefore portable, and ideal for repeated use both indoors and outdoors. This PVC material is both fire retardant and wind-permeable, still inexpensive to produce, so is the perfect multipurpose banner.
Mesh Banner
Mesh banners are equally effective with regards to print quality and durability, but also offer the extra benefit of being wind-proof. In previous times, banners were made wind-proof by cutting small slits in the material to allow the wind to pass through, although this was not always totally effective, and it was not unusual for you to lose your banner to the elements on a particularly windy day! PVC mesh banners have small holes throughout the face of the banner thus allowing free passage of wind without having any detrimental effect on the banner’s durability, stability, or appearance. If you intend to display the banners ‘long-term’ for permanent outdoor branding or advertising, then mesh banners are the preferable choice. Another benefit of the mesh banner is that the holes allow light to pass through them adding to their versatility as they will be effective when displayed in windows or outside locations on scaffolding and perhaps over balconies. Mesh banners offer the same fire-retardant qualities as the other PVC materials as well as the enhanced wind-permeability and light-enhancement, making them ideal business banners.
Whichever banner material you choose , you should ensure that it is of high quality and that you use clear images with easy-to-read fonts – and stick to simple concise text – people may only have a few seconds to see your banner when passing so ensure the message is simple to read! Keep in mind the main function of your business banners and then choose the most relevant material for their chosen locations and length of time they will be displayed.
Enigma Print & Design
If you would like more information about PVC and Mesh banners, please don’t hesitate to contact us. You can call us on 01322559224. Alternatively, you can fill out a contact form and we will be in touch as soon as possible.