How to create an exceptional business card
Even in a world that has become dominated by digital assets, a well-designed business card still remains a tangible representation of your brand. When done well, a business card is a powerful tool for leaving a lasting impression. There are some very important basic steps that should be followed when creating a business card. But to help yours truly stand out in a sea of cards, along with the most important steps, we have put together some additional advice to help you create an exceptional business card. One that reflects your uniqueness and professionalism.
Use your brand identity
By now, you probably have some branding. So, using that within your business card design should go without saying. But if not, this should definitely be clarified before you start the design process of your card. Begin with understanding your values, target audience, and key message. This foundation will guide every aspect of your business card, from colour schemes to typography.
High quality materials speak volumes
Invest in quality materials that resonate with your brand’s personality. With 39% of people admitting that they wouldn’t do business with a company that had a cheap looking business card, you can’t afford to go wrong with this. Opt for thick, durable cardstock that won’t easily crease or tear. Additionally, explore textured, specialty papers to add a tactile element that sets your card apart.
Give the visual elements special consideration
Logo Placement – Your logo should be prominent and instantly recognisable. Place it strategically to enhance visual appeal.
Colour Palette – Stick to a consistent colour palette that aligns with your brand’s identity. Choose colours that evoke the desired emotions and resonate with your target audience.
Typography – Select legible fonts that reflect your brand’s tone. Use a maximum of two fonts to maintain a clean and professional look.
Use creativity to help your card stand out
using creativity to help your business cards stand out is an element that most businesses will overlook because they either don’t have the time or the skills. But just paying a small amount of extra attention to this can make a difference to the overall aesthetic of your business card.
Unique Shape – Consider unconventional shapes that align with your brand. Curved edges or something circular are both options here. Just ensure they fit within typical cardholders.
Die-Cut Elements – Add intrigue by incorporating die-cut elements, such as a window revealing part of your logo or a unique pattern.
Spot UV and Foil – Add sophistication with spot UV coating for glossy highlights or metallic foil accents that catch the light.
Include all essential information but don’t be afraid of white space
Simplicity often speaks volumes. Avoid clutter and unnecessary information. Leave white space to allow elements to breathe and enhance readability.
And don’t neglect the back of the card. Spread the information out here as it’s an additional canvas for essential information, a tagline, a brief description of your services, or a QR code linking to your website.
The font size you choose should be legible even without reading glasses. If it fits with your branding, ensure there’s enough contrast between the font colour and background to enhance readability.
Lastly, include your social media handles – but only if they are active and relevant. Anything dormant or unused will not paint the greatest picture of your business.
Your industry is important
Instead of just diving into a design that you simply like, take some time to consider the industry your business is part of. Different industries have different norms. A tech startup might opt for a modern, minimalist design, while a creative agency would be more at home embracing vibrant colours and innovative concepts. Remember that your card will likely be handed to other individuals from the same industry and your card should help them immediately identify with you.
Be up to date and progressive
Choose sustainable materials and printing techniques whenever possible. An eco-friendly approach can enhance your brand’s image. Remember too, that as your brand evolves, so should your business cards. Regularly update your design to reflect any changes in your branding or contact information.
Enigma Design and Print – Work with the professionals
If design isn’t your forte, consider hiring a professional graphic designer. At Enigma, we can bring your vision to life while ensuring a polished and visually appealing result. We understand that an exceptional business card is more than just a piece of paper; it’s a representation of your professionalism and dedication to your craft. Contact us today to discuss how we can elevate your business card design and printing.