The best places to distribute printed flyers 

A tried and tested marketing strategy is the humble flyer, and through our online print shop we are able to offer a complete flyer printing service tailored to your needs. Here are some ideas and strategies for you to consider while you prepare your upcoming flyer marketing campaign.  

Distributing leaflets and flyers in your area can be by permission only, depending on where you live. You will need to find out whether your local council needs to give you permission to distribute your free printed material. The UK Government grants permission to anyone if the printed material is being distributed in letterboxes, inside a building, bus or taxi, on behalf of a charity or for political, religious purposes or other beliefs – click here to read.  

1. Direct marketing 

An obvious plan to ensure customers see your printed flyers is to place them directly into their hands or through their doors. While this is perhaps the obvious first step approach, the key to being successful is not so obvious and relies on a strategic and even an artistic marketing plan tailored to the message you are presenting and the business sector you are working in. For starters, reaching your customer base by canvassing a specific geographical area might be practical and sensible for a business confined to working in a specific locality. Perhaps your business has a clientele of a certain demographic of defined characteristics. Businesses that sell products or services of interest to certain types of people will require a specific way to target those people directly. 

2. Public flyer distribution 

Meeting your potential client base in public is a great way to reach a mass audience in your town or area, where flyers are distributed in large numbers, ensuring you cast your net as wide as possible. Packs of flyers can also be placed where people gather or visit regularly, including at Community centres, supermarket bulletin boards, laundromats, gyms or convention centres. 

3. Partner distribution 

Partnering with other businesses can be a real boost to distributing printed flyers to customers. Organisations that might be willing to give you permission to utilise their space for flyers include coffee shops, daycare centres, doctor’s surgeries, churches, gyms and libraries. 

4. The campaign based approach 

The Direct Marketing Association (DMA) here in the UK acknowledges that while flyer marketing is an effective way to get your name out there in the marketplace, the question is how to get potential customers to respond to your flyer. People are less inclined to respond to a flyer on first view. They need to see it a number of times. This is also called drip effect marketing.  

Planning a long term campaign, therefore, that considers your budget, customer demographic and area of business alongside a well-managed marketing message will bring the best long term outcomes from your investment. For flyer printing in Dartford, give us a call or visit us at our print shop where you will get all the advice you need for printing flyers and distribution techniques, as outlined above.