Why Custom Printed Mugs Make Great Promotional Gifts

Custom printed mugs are a popular and effective promotional giveaway item for businesses of all types and sizes. They are versatile, practical, and offer a great opportunity to promote your brand and engage with your target audience. Below, we size up the benefits of using custom printed mugs as promotional giveaways and look at some tips for creating effective designs.

The Benefits of Custom Printed Mugs as Promotional Giveaways

High Visibility – Custom printed mugs offer high visibility for your brand. It’s super common for people to take their mugs to work with them, whether that’s in an office, a workshop or studio. They are regularly used at home as well where there’s a chance that they will be given to anyone visiting when brewing up. This translates to being seen by co-workers, family members, and guests alike.
Practicality – Being a practical item that people use on a daily basis, makes mugs a great promotional item because they won’t be easily forgotten or discarded. Frequently, promotional products are whimsical or a passing fad, but mugs are a staple item, used by almost everyone and will be a welcome item for any customer.
Cost-effective – With everyone feeling the pinch financially at the moment, most companies are looking for effective marketing channels that aren’t going to cost them an arm and a leg. Custom printed mugs are a cost-effective promotional item that can be ordered in bulk at a low cost per unit. This makes them a great option for businesses with a limited budget.
Personalisation – With the option of personalising them with your company logo, slogan, or message or creating a variety or range, custom printed mugs can come in any style you choose. Some companies will allow you to choose a variety of base colours, shapes or even the material they are made from. This adds a personal touch that can help create a lasting impression for anyone who sees them.

Tips for Creating Effective Designs for Custom Printed Mugs

Keep it Simple – When designing custom printed mugs, it’s important to keep the design simple and easy to read. A cluttered or busy design can be difficult to read and may not be as effective in promoting your brand. Obviously, if your brand has a very illustrative design, or you are a creative company associated with loud colours or design, then you will have the resources at your disposal to create something more flamboyant which will also get you noticed. In general though, unless your company is known for vibrant design work, our advice is to keep things straightforward.
Use Your Brand Colours – This might seem like a no brainer. But incorporating your brand colours into the design of the mug to create a cohesive look and reinforce your brand identity is essential. Having a mug design that doesn’t do this will make your customers feel confused and less likely to notice your branding elsewhere.
Choose a High Quality Mug – Choose a high quality mug that is durable and will last for a long time. This will ensure that your brand is seen by your target audience for years to come. It will also subconsciously reinforce the message that your company cares about quality to anyone who uses them.
Offer Variety – As we touched on above, consider offering a variety of mug styles and sizes to appeal to a wider range of people. This might include travel mugs, ceramic mugs, and insulated mugs. There are lots of choices on the market and a good online printing service should be able to provide you with this. The beauty of customising a travel mug is that they potentially create even more impressions than one that lives at home or in the workplace.

Enigma – providing expert printing services in Bexleyheath and the surrounding area

Here at Enigma Print and Design, we know the power of print marketing. We have loads of customers who use custom printed mugs as effective promotional giveaway items. We can help you engage with your target audience by using customised mugs as clever marketing tools. If you’re looking for mug printing in Bexleyheath, or just general printing services in Bexleyheath, then Enigma Print and Design are your local experts. Contact us today to see what we can do for you.