Sign Printing Tips To Capture Your Audience
Of the many marketing and advertising tools employed by businesses these days, the traditional printed poster signage is still one of the most cost-effective advertising methods. Quality printed posters and signs will always attract the attention of potential new customers and provide a boost for your business – here are some tips as how to get the most from your sign printing:
Highlight The Offer
The main function of any advertising signage is to draw attention to your service or product – and the thing that most people are interested in is the benefits and/or advantages of your product! So, use a bold headline on your poster – put the offer right at the forefront of your message. Perhaps you are offering a big discount on a product, or giving away a ‘freebie’, or offer of a VIP membership or similar – whatever your incentive is, make sure it is clearly highlighted in your signage. Make your offer attractive enough to catch the interest of your potential customer and, where feasible, put a time limit on it and clearly state that in your signage – this will encourage people to act quickly to ensure they don’t miss out!
Unique Design
You will want your signage to catch the eye of any passing footfall – using a unique and bold design will help attract the attention you want. Contrasting colours or bold and, perhaps, humorous and/or unusual images will make people stop and consider what they are looking at, and make it something they comment on to others, thus spreading the word of your product or service! It is very often the image that captures the attention before any wording, so ensure your signage design reflects that.
Call To Action
Having caught the attention of your potential customers you want them to act upon your offer – many businesses make the mistake of grabbing initial attention but then failing to offer information to the interested party as to how to access the offer! Ensure you inform your audience through the signage of what to do next – include a “call to action” by highlighting a telephone number, website, social media account or any other relevant contact details that your potential customers can use to take advantage of the offer you are making.
Quality Sign Printing
The best signage design in the world will only be effective if reproduced with quality sign printing – using cheap paper materials and inks will dull any bold imagery and inventive design! Ensure you use quality materials for your posters and signs – premium paper stocks and the modern eco-friendly print inks and state-of-the-art print methods and machinery will ensure high grade imagery, sustainable signage that can withstand weathering and inclement conditions and will therefore last longer.
Distribution and Placement
It can defeat the object of the campaign if you design a unique and attractive poster or sign but then fail to place it in relevant situations or environments – research your distribution points and ensure your signs are placed in pertinent areas of high footfall or passing traffic for your identified target audience. Whilst a ‘general’ placement and display of your signs may attract some business, it is far more effective to identify the type of customer you want to attract and then target those typical environments specifically.
Enigma Print and Design – Custom Card Printing in Crayford
When it comes to commercial poster printing, and other signage, you should always source an experienced and reputable print company. If you are looking for sign and poster printing in Dartford, or the surrounding areas, then you should contact Enigma Print and Design – their experienced and knowledgeable staff can offer advice and guidance on all aspects of sign printing as well as being able to supply all manner of business stationery and any other printing needs your business may require.