A Helpful Guide To Business Card Printing And Design
Whilst businesses utilise all the modern aspects of marketing and communication that the digital age has presented us, the more traditional business tools still serve a vital purpose. One of the most important – and effective – business stationery items is the printed business card. When attending business meetings or networking events they are essential items in relating with potential customers or business partners – when used correctly, business cards are still powerful branding tools and physical reminders of your conversations with others. Here are some guidelines as how to design and effectively use printed business cards:
Professional Design
Your business card design is important – you want your card to stand out from others, so opt for a unique design and try to avoid generic, standard designs. Choose a design that is representative of yourself and your brand – use a professional designer where feasible. Your business stationery printing provider will likely be able to advise you on layout and design.
Readability
The most important aspects of your business card is that it is legible and eye-catching. Choose a font that is familiar to most people and avoid over-complicated, stylised lettering – whilst styled fonts may look beautiful, they can be difficult to read. Use a large sized font that will be easily read without people needing to take out glasses to see the all-important contact details.
Layout
It is better to opt for ‘standard size’ business cards – odd shapes may look original but can be difficult to store and read. If you are going to use the back of the card for printing, ensure that the information is important enough to be included – do not print for the sake of using the space!
Colours
Eye-catching images can make your card stand out, but avoid garish, bright colours that will distract the eye from the important information and detail on your business card. Choose a dark print – black or navy – for easy reading.
Contact Details
The important information on your card is your name and contact details – include as many contact details as you can, giving the recipient options in how to contact you. Your phone number and email are essential, along with your company name, address, and website details. If space allows – and doesn’t ‘cram’ the information – you can include any other media platforms that you use, but these are not essential! Keep it simple, but professional!
Protocol And Use
Make sure that you always have business cards with you – even in social situations you never know when business opportunities may arise! Keep your business cards in a smart card case to keep them pristine and clean – producing a card from a case looks professional and efficient and will make a good impression. It is a good idea to keep a stack of cards in your car and any other desks, business hubs you frequent. When attending meetings, conferences, and such, always hand a card to the receptionist on arrival – they can then announce your name and company correctly. Finally, when engaged in a business meeting, do not be too eager to hand your card to people – it is better to wait until they ask for your card and, when they do, hand the card with the words facing in their direction. On receiving somebody else’s card, show an interest and make a visible effort to read it before putting it away into your card case.
Enigma Print And Design
If you are looking for business card printing in Dartford, or the surrounding areas, then speak with Enigma Print and Design – they offer high quality online printing services and their professional staff can advise you on all aspects of business stationery printing.