Why Personalised Stickers are so Popular

Somewhat a retro sort of item, stickers have made a bit of a comeback in recent years. Once seen as an item just loved by kids, many businesses, both large and small, have cottoned on to the fact that people seem to love a sticker, and have started using them as part of marketing strategies. Here, we put a spyglass on exactly why personalised stickers have become so popular and why your business should be looking at using them as a promotional product.

Very versatile adornment

Stickers can go anywhere! They provide an easy and affordable way to personalise and decorate almost anything. Custom stickers can be used to add a personal touch to laptops, water bottles, notebooks, and even cars. They can also be used to label items, such as storage containers or folders, making them easy to identify.

Cost is king

Another reason for the popularity of customised sticker printing is that they can be used to promote a business or brand. Customised stickers with a company logo or message can be distributed as giveaways at events or included in product packaging. They make for a cost-effective way to advertise a business or product.

A memorable moment

Personalised stickers are a crafty little gift to include in with packaging for brands that deliver their goods. Recent statistics show that 90% of people who receive promotional gifts would be more likely to remember the name of the brand and 82% of people would have a more favourable impression of a brand after receiving a promotional product. Furthermore, if the promotional sticker is used, it is likely to receive around 300 impressions per month or more! The ROI here is worth every penny.

Creative and social

Customised stickers allow for creative expression. With the ability to design and create one’s own stickers, individuals or businesses can showcase their own style, branding and interests. Social media platforms like Instagram, TikTok and Facebook are also playing a big role in promoting customised stickers. When customers feel aligned with a brand and are given an attractive or unique sticker as a gift from them, they are more likely to freely promote them on their social media platforms, becoming advocates.

Easy access and ordering

With the rise of e-commerce and online print shops, it has become easier than ever to order customised sticker printing in bulk. Many online companies allow customers to upload their own designs, choose the size and quantity of stickers they want, and have them delivered directly to their door. Easy peasy ordering at the click of a button!

Get your sticker printing right with Enigma Print and Design

Overall, the flexibility and versatility of customised stickers, combined with the ease of ordering and affordability, make them an increasingly popular choice for personal and business use. Make sure you get your sticker design on brand and keep it modern. For professional advice, high quality finishes and a super quick turnaround, speak to Enigma Print and Design, the number one printers in Dartford. Supplying print to local and nationwide businesses, with over 25 years of experience, you can be sure you’ll be in good hands with Enigma. Contact them today to see how they can help you!