Create an Impact with Monochromatic Sign Printing

If you were under the impression that display printing can only be impactful if it is bright and colourful, then you’d be wrong. Some of the most iconic advertising in history has been monochromatic. Even with the most advanced printing techniques available out there, sometimes, the most effective sign and poster printing can be that where just one colour is used. In this article, we discuss how you can create show stopping signs and displays to advertise your business, using monochromatic printing.

What type of sign?

Making sure you choose the right type of signage is your first port of call. This will come before selecting your colour palette. There are many to choose from and your selection will likely depend on your budget. Where you would like it to be placed will also affect which type of signage you need. If you are looking for signage to catch the attention of passersby at the location of your business, then A -board signs are the perfect choice for this scenario. The type of signage used inside shopping centres, cafés or waiting rooms is usually best suited to posters. Whatever type of sign and poster printing you require, you need to put your research in first, and perhaps seek the advice of a sign printing service to help you.

The science of colour

Colour not only effects our mood, but it also has associations with certain things. How colour is used in design work can hugely affect its final outcome and can instill all sorts of emotions in anyone who views it. For example, yellow is often used for when something needs to be warm and inviting. Green is renowned for having a calming effect and will frequently be the choice of colour for anything relating to the environment – for obvious reasons. It’s a great idea to research how colour can be used to affect your customer and how to be clever with your advertising.

Choosing your colour palette

As discussed above, the colours you select for your sign will play a huge role in how your message is communicated. Using a monochromatic colour scheme doesn’t mean that you can only use a single shade of one colour. In fact, you could select one colour and use it in a number of shades, from pastel through to its deepest hue. You could even use the colour itself for the background and then varying shades of it for the text and any pictorial content. Choosing the right colours though, is key. And that will come down to what your product is and who your audience are. Using a monochromatic colour scheme gives the effect of cohesion and unity.

How to do monochrome

Obviously, your colour selection needs to be on brand. For example, if your branding is in shades of blues and greens then, really, your monochrome sign printing needs to be in hues of blue or green. If you are still in the process of designing your branding, this is an opportunity to create a monochrome logo. Monochrome signs can be exciting or calming, depending on your colour selection. The beauty of monochrome is that it never overwhelms the senses. The person viewing it finds themselves subtly pulled in. Use monochrome in a combination of neutrals for a sleek, luxurious feel; oranges for feelings of warmth, positivity and progress; and grayscale if you want to convey minimal, artistic, modern vibes. Playing with monochrome colour palettes is an eye-catching way to create your display printing and bring a feeling of unification to your brand.

Enigma Print and Design – The Display Printing Experts

If you are looking for ways to make your branding and message sing, then speak to Enigma Print and Design. Working with a variety of customers and budgets over their 25 years in business, they will be able to guide and help you make your next sign printing campaign really stand out. From banner printing to sign and poster printing, they have got you covered. Contact them today for a friendly and helpful chat.