Print Products To Market Your Business
Businesses use many forms of advertising and marketing to promote their products and services – in this digital age businesses make use of online marketing and social media platforms, but all businesses can still benefit greatly from some of the more traditional printed forms of marketing.
Business stationery printing is a vital part of a businesses’ everyday operation – printed stationery products that are well-designed and produced on high-quality materials will always have a positive influence on your business – here are some of the printed business stationery items you should consider for your company’s marketing campaigns:
Business cards
Perhaps the most important, and certainly one of the most effective items of business stationery printing you need! It is often the first thing a potential client or customer will receive from you, so it is important that it makes the right impression. Your business card will tell the recipient about your company and yourself – if your business card printing is of sufficient high quality, the person to whom you are handing it is going to get a positive initial impression that both you and your company are of the same quality! As is often stated, you only get one chance to make a first impression – a well-designed business card, printed on high-end materials, will ensure that the impression given is one of professionalism and high standards!
Flyers
Promotional flyers are a popular form of printed marketing – these folded leaflet printing products are inexpensive to produce and offer a direct form of advertising to customers which can yield a positive return, therefore making them a cost-effective and efficient marketing option. They can be posted out to customers, hand-delivered through letterboxes as part of a targeted marketing campaign, or simply physically handed to people on the street or at locations with heavy footfall, such as shopping malls or at events.
A well-designed promotional flyer can capture people’s attention, offer concise information or special promotional offers, and inform on your business contact information and other marketing platforms, such as your website and social media addresses.
Compliment slips
Compliment slips are basically simple cards printed “With Compliments” and included alongside other business stationery products you may be sending to clients or customers. The printed compliment slip is the opportunity to include a brief handwritten note to your client or customer – this gesture can add that ‘personal’ touch that proves to the recipient that they are a valued client and not just one of an impersonal, ‘blanket’ marketing and mailing exercise. Printed compliment slips are simple, but personal and valuable in reinforcing, not only your relationship with that client, but your company brand and professionalism.
Letterheads
Printed company letterheads are an essential part of any company’s business stationery printing – your printed letterhead provides the platform to display your company name, address, logo, colours and that all-important contact information for the phone, website, and social media platforms that your company utilises. A well-designed and quality-printed letterhead gives the impression of a professional and efficient business – the perfect stationery tool to constantly reinforce your company brand and presence.
Banners
Banners are another well-established and widely-used advertising tool – they are available in many different shapes, sizes, and formats and they are ideal for both indoor and outdoor use making them a versatile and valuable form of marketing.
Brochures
Many businesses produce product brochures or booklets – these are great marketing tools to distribute to your clients, or at any business conference or event. Brochures can include photographs, descriptions, prices and full specifications of your products and services. They look professional and provide a permanent physical reminder of your business brand and services.
High quality printed stationery products will showcase your business in the best possible light – whether you require custom card printing, banner printing or other forms of business stationery, then speaking with an established print company will be of benefit to your company.
Choose Enigma Print & Design
If you’re considering using folded leaflet printing, promotional flyers, or custom card printing for your next marketing campaign, Enigma have got your back. Enigma Print & Design can help you with material selection, layout and sizes. We offer high quality print products with a personal touch and fast delivery. We are a family run business with 25 years of print expertise with a team of graphic designers and printing professionals who will ensure the quality of your printing needs.
If you need advice about any printing requirements, contact us or call 01322 559 224 today!