Signs, Displays And Posters, Oh My!

Advertising signage plays a huge part in the promotion of any business and its’ products and services. It is often the first thing a potential customer or client will see and is, therefore, very important to make the right decisions when considering the type, size, and placement of your business signs. Whether you are a small business concern or a large corporation, signage is central to your marketing campaigns and strategy. Here is some information on different forms of printed display signage for you to consider:

What is the Purpose?

The first thing you need to establish is the purpose of the sign – what is it to achieve? Any sign and poster printing you undertake should be in accordance with your overall marketing and advertising strategy and campaigns. Ensure that any banner printing or other signage is in line with your intended aim. Is it to generate more sales, to reinforce your brand image or, perhaps, convey some information on a special event or promotion? Whatever the overall aim of the signage, ensure you choose the right form of display printing. For example, a short-term advertising campaign may be best served with sign and poster printing whereas a longer, more permanent advertising aim may be better achieved with durable banner printing.  

Target Audience

Clearly identify your target audience. This will dictate the type of signage you require with regards to the materials and the content. If the signage is aimed at a passing footfall on a busy high street or retail complex, then A-board signs may be the most appropriate to display, whereas if you want your sign to be noticed by passing vehicles or from a distance, then maybe consider banner printing instead. Consider the demographic of your target audience also, as this will dictate the design and language used in your display printing.

Appropriate For Business

Choose a form of signage that sits comfortably with the type of business you are marketing. For example, a retail business will benefit from window graphics and A-board signs, whereas a service industry business may benefit more from portable outdoor signage.

Signage Size And Placement

Establish what sized sign will best suit both your business and the placement of your intended signage. Try walking in the area which it is to appear and see how similar signage looks and the impact it has. Having established the correct size to use, consider the most effective place to have your sign displayed. Consider the height your sign will be most noticeable at and effective in garnering attention from your target audience.

Which Materials to Use

Depending upon the size and location you have decided upon, consider what materials are best for your signs and posters. Depending upon the environment conditions your signs will be occupying, choose whether wood, acrylic, vinyl, mesh, or other materials will be best suited.

There are many different forms of signage you can employ for your business marketing. Consider that your signage acts as a ‘silent salesperson’, so make the most of the varied options for sign and poster printing to generate the biggest impact and, therefore, return.

Choose Enigma Print & Design

If you’re considering using signage, posters or display printing for your next marketing campaign, Enigma have got your back. Enigma Print & Design can help you with material selection, layout and sizes. We offer high quality print products with a personal touch and fast delivery. We are a family run business with 25 years of print expertise with a team of graphic designers and printing professionals who will ensure the quality of your printing needs. If you need advice about any printing requirements, contact us or call 01322 559 224 today!