What Story Does Your Business Stationery Printing Tell?

Whatever marketing vehicles and materials your company employs, the main aim is to project the right message and image of your company to both existing and prospective customers. Your business stationery printing plays a major role in establishing that professional reputation with your client-base. No matter the size of your company, nor the business arena in which you deal, investing in quality, professional business stationery is always recommended. When ordering your business stationery printing, here are some aspects to consider:

Good Design Matters

The important thing to consider when designing your business stationery is consistency. Ensure all your business stationery reflects and complements all other aspects of your corporate brand. Your company logo, title and colours should be consistent through your website, any social media presence, company signage, all marketing materials and business stationery printing. This consistency will constantly reinforce your brand name and image wherever it is viewed ion whichever marketplace. Your company name and image should be easily and instantly recognised as yours and connected to your products or service. Your business stationery design should complement your business arena and the type of company you are. If yours is a professional formal business marketplace then a simple and classic design is probably the most appropriate and effective – keep the colours and images to a minimum. If your business arena is a more ‘casual’ environment, then perhaps stronger, more colourful images and messages that portray your company personality and informality will be more effective to your existing and prospective customers or clients.

High Quality Materials

The choice of materials you use for your business stationery is an important consideration for your company image – consider whether a high-grade, high-end luxury finish for your printed materials is appropriate or do your marketplace customers respond better to textured more ‘frivolous’ materials? Consider what your stationery materials will be used for – for example, some of the glossy, luxury papers may look smart and expensive, but are not necessarily good for printing on in the office!

Important Stationery Items

Business Card Printing – One of the most important and effective items of business stationery printing, the business card is usually the first item a business contact will have of you and your company! It is often the first interaction you will have with a potential new customer or client, whether you are meeting them by prearrangement or at a business function, event, or conference. The business card offers that all-important ‘first impression’ so it is important that it looks good, professional and stands out – it is the one item that your new contact will take away with them as a reminder of their conversation with you. As with all your business stationery printing, when considering your business card printing, you need to consider the layout, size, and the material choices to ensure that the finished result portrays the image you want your customer to have of you and your company.
Compliment Slip Printing – Another effective business stationery item, compliment slip printing provides the opportunity for the ‘personal touch’ – when sending any product or correspondence to a client, including a little handwritten note on a printed compliment slip demonstrates that you have personally dealt with their enquiry/request – it makes the transaction seem more individual and the client more important. It may seem to be a little gesture, but it can be incredibly important in building a rapport with a client and adds to their overall business relationship experience and will encourage them to deal with you again.
Letterhead Printing – Sending any corporate communication, be it as part of a marketing or advertising campaign, or simply a regular communication with established clients or customers, branded letterhead printing gives the appearance of a professional organisation. Branded letterheads will project a business that is reliable and efficient and encourages confidence in both yourself, and your company, as well as your brand.
Other Business Stationery Printing – Other printed stationery items such as envelopes, brochures, catalogues, and notebooks can all be useful and effective printed items to showcase your business and your brand.

A Note On Legality

One of the aspects to bear in mind when considering your business stationery printing is the legal requirement of the content. Your letterhead must always contain your UK company registration location and details, including your company’s registered number, address, and the company status (Limited Liability Partnership, Limited Company, Corporation, Charity, or other).

Choose Enigma Print & Design

If you’re in the market for some new business stationery or even just want to get some advice about design ideas and costs, Enigma can help. Enigma Print & Design can help you with stock selection, layout and sizes. We offer high quality print products with a personal touch and fast delivery. We are a family run business with 25 years of print expertise with a team of graphic designers and printing professionals who will ensure the quality of your printing needs. If you need advice about any printing requirements, contact us or call 01322 559 224 today!