Why Use Custom Card Printing
It can be difficult to get your business name established to the general public amongst fierce opposition from your competitors and many businesses invest large sums of money in advertising and marketing in an attempt to get themselves to the forefront. One of the most effective ways to promote your company and establish a strong brand identity is to invest in custom card printing – customised, branded cards can have a positive impact in getting your corporate name and image in the minds of potential customers and clients. Here are some aspects of custom card printing for you to consider:
Card Types
There are different types of printed card that can provide great representation of your business and its brand – customised business cards for all networking events and business conferences and trade fairs, branded loyalty cards distributed to customers, along with gift cards, loyalty cards, membership cards, smart cards and even hotel key cards. They can be printed on an array of materials – obviously, the traditional high-quality cardboard and papers, plastic, metal, and sometimes even wood! For the ever growing environmentally aware businesses, eco-friendly fibre cards can also be produced in personalised, branded corporate designs.
Brand Reinforcement
Every business strives to establish brand recognition both in general business arenas and especially in their specific marketplace. Custom card printing is an excellent way to provide that opportunity for immediate brand recognition – a unique design incorporating your corporate logo, images, and colours can create a card that will have a memorable visible image and make an initial impact on potential customers. Making use of a distinctive font and typographic style and layout will help give your card that individual identity and appearance that people will associate with your brand. Printed cards provide a physical, tactile, and tangible marketing vehicle that can be presented, or handed, to people personally and that they can retain for future reference.
New Business
Consider that each printed card you distribute you are handing someone a mini advertisement – whether it is exchanging business cards at a corporate event, or someone receiving a gift card, your printed card is highlighting your logo and all your business contact details, so anyone seeing them for the first time is made aware of your business and effectively invited to be a customer and discover more about your product or service.
Professional
A well designed and quality printed card demonstrates an attention to detail and a pride in how your business presents itself to others – it is a commitment to quality and exudes a professional and high-end image of your company – they present a positive image to all who receive or see them.
Business Presence
Customised printed cards with unique designs will not only impress when first received, but will remain memorable to the recipient. These cards showcase your business brand and identity and leave a lasting impression on your customers and clients.
Repeat Business
For any company the most important forms of business are repeat business and referral – and custom card printing are great tools to deliver both! These customised cards can foster a sense of ‘belonging’ and therefore encourage customer loyalty and retention – many loyalty cards give access to special deals, discounts and other privileges that invoke a sense of appreciation and personal value of their customers. Not only does this help retain existing customers but also encourages them to recommend you to others.
Cost Effective
A major consideration for any company investing in marketing or advertising is cost – and custom card printing is one of the most effective forms of marketing a business can utilise! It is a highly cost-effective tool to promote and highlight your corporate brand, products and services – consider ordering custom card printing in bulk to bring significant overhead savings in both time and money on constant reordering, repeated printing and delivery/shipping costs.