The Advantages Of Mesh Banner Printing
With the advances in print technology and the increased use of large format printing for advertising and marketing materials, production costs for outdoor marketing vehicles such as printed banners have become more affordable for businesses. Many companies include banner advertising as part of their ongoing marketing and advertising campaigns and strategy. Whilst it is important to have an eye-catching design and message for your banner to attract the initial attention of any potential customers, it is equally as important that your banner is ‘fit for purpose’ in the environment and weather conditions that you are placing them! If you want the best returns on your banner marketing outlay, then choosing the best banner material on which to have your message printed is essential. Many materials used in banner printing – such as budget PVC or standard banners – are very effective in certain environments, but not always suitable for the inclement weather conditions so often experienced in this country. A better alternative is Mesh Banner printing – here are some of the advantages of opting for this versatile form of business banner printing:
Wind-Proof Banner
Traditionally, banners were made ‘wind-proof’ by cutting small slits in the material to allow the wind to pass through – this, however, was in no way a fool-proof technique and on a particularly blustery day it was not unusual for you to lose your banner to the elements! Strong winds could also result in the banner blowing around in the breeze making the message you are trying to advertise difficult – or at times impossible – to read, therefore negating the very reason for its presence! The modern PVC mesh banners are manufactured with small holes throughout the face of the banner providing a natural airflow – thus allowing free passage of wind through the banner without having any detrimental effect on the durability, stability, or appearance. This makes mesh banners ideal for displaying on fences, posts, and other similar outdoor surfaces – unlike banners installed on walls or other solid surfaces, these mesh banners will let any wind pass through from any, and all angles. If your business requires permanent outdoor advertising, then PVC mesh banners are the obvious choice. They offer the same fire-retardant qualities as other materials along with the enhanced wind-permeability, making them ideal business banners.
Lightweight
Another important advantage of mesh banners is the weight – or rather the lack of it! Unlike many banners of other materials, mesh banners are lightweight making them more portable and transferable. The lightweight quality makes them easier to install on location and to move when required – this allows a greater option of vehicles to carry the banners – wire fences and other lightweight vertical surfaces can all safely display a mesh banner!
Additional Light
The holes in a mesh banner not only allow wind to pass through but can also provide enhanced light – in bright weather the sunlight allowed through can produce an attractive aesthetic by generating a natural ‘backlight’ effect to your display.
Appearance
The holes on the mesh material are so small they can only be detected from about half a metre distance – this gives the banners a ‘solid’ appearance and, when viewed from a distance, an effective and professional display that will attract the eye of passing footfall or traffic.
Always consider the main function of your business banners and then choose the most relevant material for their chosen locations and length of time they will be displayed. An experienced print company will be able to advise you on the range of materials available for banner printing and how best they can be deployed.
Enigma Print & Design
If you would like more information about Mesh banner printing, please don’t hesitate to contact us. You can call us on 01322559224. Alternatively, you can fill out a contact form and we will be in touch as soon as possible.