The Printing Trends To Watch Out For In 2023
It is not only in the worlds of music and fashion that trends regularly change – the same applies to business and industry! One of the fastest-moving areas of industry in recent years has been in commercial printing – the rapid development of media digitalisation and online communications platforms has meant that the customer demands for commercial printing have evolved somewhat – here are some of the trends expected from the print industry going forward:
Sustainability
As both society and industry become increasingly aware of, and concerned about, ongoing environmental issues, there is an ever-increasing demand for sustainability through use of eco-friendly materials and environmentally-friendly practices. Both consumers, and other business partners and suppliers, are looking for eco-friendly products and will only buy from, or deal with, similar-minded businesses. The print industry has made great strides in adapting both production methods and the materials used – plant-based inks, recycled papers, and such – to become more ecologically aware and that is an ongoing trend as demand for eco-friendly products increases in every arena.
Personalisation
The demand for personalised products has greatly increased in many consumer environments including the print industry. People are seeking more individually tailored items and the print industry now offers a range of customisation options such as invitations, marketing materials for businesses – digital poster printing, business stationery and such – and even packaging materials.
Digitalisation
The print industry has recognised, and adopted, the digitalisation revolution as such – more print companies are investing in digital printing technologies offering more cost-effective and faster print solutions. Many print companies are integrating digital media into their product range offering enhanced or augmented reality through interactive print options for customers.
Print On-Demand
In this world of ‘immediate satisfaction’ for customers, on-demand printing has seen a sharp rise – this is required for quicker production and delivery, but also to reduce the need for ‘stockpiling’ large quantities of printed materials that take-up valuable storage space in businesses, and to reduce larger financial outlay in having to buy ‘in bulk’.
Shorter-Run Printing
Because digital printing requires far less ‘set-up’ processes than ‘traditional’ print methods, it is no longer more cost-effective to print in large volumes. The shorter preparation methods for digital print means that you can print in any volumes for pretty-much the same overheads – hence the demand for shorter print runs for smaller quantities of marketing materials and such when it comes to commercial printing.
Subscription Print Accounts
More businesses are utilising subscription-based print services for commercial printing – these offer businesses a more cost-effective method of printed products on a more regular basis – this is a trend expected to grow in popularity going forward.
As the print industry in general adapts to the changing consumer demands in offering more sustainable and personalised products and service, it is always worthwhile consulting with a quality print company about your business printing needs. If your company is looking to access printed marketing materials such as commercial poster printing in Bexleyheath or surrounding areas, then speak with Enigma Print and Design – they are an established and respected online print shop, delivering all manner of digital poster printing, along with the full range of commercial printing for companies of any size in any business arena.