Make your correspondence memorable with business stationery
While many people invest a lot of time in their digital appearance, their physical appearance is just as important. Any correspondence outside of email requires a strong presence and professional appearance. Items are still delivered in person to people; it creates a more personal touch, and is equally as important to building strong personal relationships with your customers and contractors as digital forms of communication. Therefore, your business stationery such as letterheads and compliment slips and business card printing are of extreme importance. This type of branding doesn’t need to cost the earth to look good and work effectively. Make your correspondence more memorable today by considering the following:
Simple yet effective
When it comes to designing printed stationery, the key is to remember its purpose. It isn’t to sell your business, products or service, as such, but more to portray who you are as a business. It’s a professional stamp on your documents to give yourself authenticity and instil a sense of trust. The design should therefore be simple, clean and consistent, with a logo and/or company name that’s in the style of the rest of your branding; and have clear and prominent contact details so people can get in touch easily.
Choose colour wisely
Remember, business stationery is more about growing your brand, so make sure you choose any colour carefully. You want to keep things clean and simple; professional. If your logo has colour, then use it. But for the rest, you may want to stick with neutral colours so to not detract from the overall letter itself. One splash of colour is usually all you need to make it work.
Premium stock
One way to make your business stationery stand out is through the stock you choose. You want to ensure you choose a premium paper stock to give it a strong and sturdy feel, especially when it comes to business card printing. Anything too thin and flimsy will reflect badly on your business.
Embossing
One thing you may want to consider to stand out without too much distraction, is to emboss your company logo on your business stationery. A popular method of personalisation, it creates a three-dimensional effect that is memorable in an elegant and sophisticated way.
Choose Enigma Print and Design for your business stationery
Business stationery is more memorable, personal and sincere than online correspondence. There is a physical connection between the writer and the message; and it is more tangible than anything produced online. It is therefore considered more meaningful and can help to provide a lasting connection or relationship with customers and/or contractors.
As a leading UK online print shop in Dartford, we provide quality products tailored to fit every specific budget. Our custom printing products and services, including business stationery, such as compliment slips, letterheads and business card printing, are available for individuals, different organisations, and all kinds and sizes of businesses.
For more information, contact us on 01322 559 224, email on studio@enigmaprintanddesign.co.uk or fill in our contact form.