Why Your Business Needs Display Printing

Wherever you go you are constantly bombarded by printed advertising signage – shop fronts, advertising hoardings, vehicles daubed with the company name, pavement and lamppost signs all brandishing bold messages about, and invitations to, the various products and services each specific business is offering. Companies have, for a long time, been using banner printing and sign and poster printing, alongside other promotional tools such as the simple A board signs on pavements and in shopping centres – indeed display printing has been at the centre of many businesses marketing and advertising campaigns for years! The main reason for that is simple – it works! Here is some information on printed signage and why your business should take advantage of the many benefits this marketing option offers:

Cost

One of the main attractions of printed display signage is the cost – or rather the lack of it! Advertising tools like banner printing or A board signs are easily affordable materials for most businesses – display printing is cost effective and a proven marketing investment.

Impact

Advertising display products such as sign and poster printing are eye-catching and engaging – a well-designed and colourful banner or sign will attract the attention of potential customers and constantly reinforce your brand image and people’s perception of your business. Printed signage is a great way to deliver a short message or relevant information directly to any footfall or passing traffic – it may be about a special offer or promotion that tempts people to your business or a simple reminder of where your business is located and what it offers – how many times have you been out shopping and ended-up sitting in a café, restaurant, or bar simply because a well-designed sign has caught your eye and put the idea in your head? Printed signage will always garner the attention of somebody passing it – and often results in new business or trade!

Simple

A well-designed banner or sign can be easily read from a distance – a simple message will gain attention without the need for fancy graphics or spectacular display that often accompanies the more expensive marketing medias such as online advertising and websites.

Effective

Display printing is effective because of its uncomplicated and straightforward process and effect – it is easy to design – there are often simple templates you can use to create your own design, or your print company can design it for you. Printed signage is easy to install – today’s inexpensive, high quality print processes allow these effective printed marketing materials to be quickly and easily produced onto a range of materials and formats.

Printed signage can play an integral and highly effective role in your business – even in this age of digital and online marketing, display printing effectively advertises products and services and can also provide directions straight to your business location and premises.

Choose Enigma Print & Design

If you’re considering using signs, banners, or poster printing for your next advertising campaign, Enigma have got your back. Enigma Print & Design can help you with material selection, layout and sizes. We offer high quality print products with a personal touch and fast delivery. We are a family run business with 25 years of print expertise with a team of graphic designers and printing professionals who will ensure the quality of your printing needs. If you need advice about any printing requirements, contact us or call 01322 559 224 today!