How to Use Personalised Stickers for Business

In recent years, sticker printing has developed into a popular way to promote businesses. This is partly down to how sticker design has become and partly because people have started using a wider variety of creative ways to market their businesses. With so many ways to use personalised stickers, they’re a simple and economic marketing tool to experiment with.

Let’s take a look at a selection of interesting ideas for how to use them in business.

Sticker printing for packages

Placing a personalised sticker with your branding and social media handles on to any packages that you ship out to customers, or even business partners, is an effective and inexpensive way to market your business. Not only will your package be instantly recognisable to the recipient, your branding will also be seen by everyone who takes care of your package along its route.

A thoughtful addition to the contents of the package could be a free customisable sticker for your customer to use how they wish. This is a great way to encourage your customers to promote your business.

Useful tip:

Start a competition for customers who take a photo of where they put their free sticker and share it to their social media, tagging your business into the post. Create a prize for who has the most imaginative place for their sticker.

Vinyl decals for cars, windows and personal items

Firstly, if you have a physical shop, vinyl stickers are a brilliant and bright way to get passers-by to stop and take notice. Whether it’s to advertise your opening hours, your latest additions, social media or just a bright and beautiful pattern, you can be sure that customers will take a look.

Another good way to use vinyl decals is to hand them out to customers as car bumper stickers or to add colour to their personal items such as laptops, water bottles or bikes. People love a freebie and if they are a supporter of your business, they will enjoy sharing what they love in the form of a sticker.

Useful tip:

Ensure the content of a sticker intended for a car bumper is bold and big. You want your branding or message to be big enough to read quickly by other road users.

Customised label printing

With competition so fierce in today’s market, your branding, packaging and communication with customers needs to stand out from the crowd. Your product labelling deserves special consideration since so many products now get shared across social media and put on show in people’s homes.

Customised label printing is a more economical way of personalising some otherwise simple packaging compared with designing the whole packaging from scratch. Similarly, if you have a clothes shop, placing a customised sticker onto some plain white tags can be cheaper than paying for entirely customised clothing labels. Label printing is often a more budget friendly option for start-ups or smaller businesses.

Useful tip:

Employ the help of a graphic designer who specialises in branding. It’s essential to get your business branding right and will ensure you stand out amongst a crowded marketplace.

Freebies at events or promotional days

If your business is planning to attend a trade show, exhibition or promotional event, get a stack of small stickers printed to take along with you. Give them out to anyone you talk to, anyone who passes by and pop them on cups or t-shirts to really bring the message home. They are such a simple way of reminding people about who they spoke to at an event and are a fun keepsake for anyone they’re handed out to.

Even if your business isn’t aimed towards children, most people will pass stickers onto kids they know if they don’t keep them themselves which means they get seen by handfuls of other people when they’re placed on personal items or in their home.

Useful tip:

Create goodie bags for people who leave their contact details and agree to tag you into a social media post. Put a small sheet of stickers into the goodie bags for people to take home.

Get your label and sticker printing sorted with Enigma Print and Design

However you decide to use them, stickers are the perfect, cost friendly way to market your business. They make a breeze of grabbing people’s attention as they pass by, delighting customers as a small gift, or simply to hand out at a trade show or event. Stickers are a valuable asset when it comes to creating awareness for your business, at a fraction of the cost of other marketing tactics. Enigma Print and Design can help you decide the best sticker product for your business and have over 25yrs of printing expertise.

Choose Enigma Print & Design

If you’re considering using label or sticker printing to help promote your business, Enigma have got your back. Enigma Print & Design can help you with material selection, layout and sizes. We offer high quality print products with a personal touch and fast delivery. We are a family run business with 25 years of print expertise with a team of graphic designers and printing professionals who will ensure the quality of your printing needs. If you need advice about any printing requirements, contact us or call 01322 559 224 today!